In today’s web world, especially when freelancer web designers are also sharing a considerable part of web designing tasks besides companies it is required to be more proficient with some focused skills to win over the competitions. I have seen that the web designers face a lot of troubles to get suitable jobs against a good handful amount. Regarding the web designing, based on my years of experience, I have sorted out a few things to follow which I believe would really be effective if maintained religiously.
1. Follow the trends, Learn
Design world is too vast to describe; in one word, it could be said limitless. Millions of trades, millions of wants and millions of audience are coming in here every day. Every different owner has his own audience to be followed by and so every time you might be asked to create something new in concept. So, better follow the trends, learn what the newer design concepts are and how they are being developed. Join forums, read blogs, journals, periodicals both in e-format and hard copy whatever available, get trained through Internet, do everything to keep yourself updated. Remember, you have to work with the trends to stick up into the web design market but if you want to win over the competition you must have to be trendsetter yourself.
2. Know your audience
Effective communication skills make much difference. When an order is placed to you for a custom web design it actually does not reveal all required things to understand properly (I say, sometimes it is nothing indeed). You have to understand what is client’s philosophy, what he wants actually and why, whom he wants to promote – who are the audience? These are the prime parameters that you must have to keep in mind; the purpose and the audience. But, when you apply your own imagination into it, never forget client’s words regarding what he wants. Never teach your client or overrule his ideas with your designing concepts. Remember as a designer your job is just to portray client’s thought.
3. Plan & Design
When you’re assigned to a web designing task make a good plan. Planning documentation is very important. Make a what-to-do list considering all the parameters as you have extracted from the client. Make a check-list of equipments you may require. Now start developing the idea. Planning is most important not for a perfect professional finish but also assuming the cost correctly what you are designing for. Always design something unique because every client wants to make his own identity in a unique way. Nobody loves watching be resembled with others.
4. Think on paper
To create a perfect design take a sheet of paper, map on, sketch on, cut, erase, again draw the things and then finalize to work on your software. Think on the design with a fresh mind. Get inspired from the trendy workouts but do never copy-paste. Be cautious choosing colors, effects, lines according to the requirement & characteristic of business and audience. Never make too clumsy in an attempt to make eye-catchy, give some space, some base, and some relief to make a perfect contrast.
5. Be more comprehensive
Always be on your toes to put a little more extra effort than others. Make yourself always ready to change the pattern if the customer wants. All these extra add-ons on your web design will upgrade your position to your client so that from the next time he will think of you. And never charge such a price which would not become affordable to client. It is all about money, honey, but don’t eat the lunch and dinner with your breakfast.
6. Be more advanced with equipments
The equipment, both with the sense of hardware and software, have to be purposefully upgraded to work comfortably. A good web designer must have a good fast computer with faster and larger RAM support, state of the art designing software, add-on and extension libraries, a good stock of rough work, frame, font, color pallets and effects. Never say “No” to your client for lack of equipment; that makes a bad impression in the market. Maintain and upgrade your equipment in every possible interval. Never forget about a fast Internet connection for your testing your design on the web. Lastly, I must say keep the back-up for everything for accidental situations.
7. Be opined
Remember designing is a creative art and it has no limit; the same goes with web designing too. When you are getting involved to professional web designing services get jobs are opened by your teammates, fellow designers, clients and forum/social media mates. Remember every individual has a different view to judge your design and combining all these valued opinions you can set your dimension, can bring corresponding trendy changes to your web designing services.
8. Be professional
Setting a professional to work culture of web designing provides a different parameter to shine on. All the functions like web designing client deal, receiving web designing assignments, accomplishing designs within time with proper client parameters and charging an affordable cost for this service are related to professionalism. A little lack in any of these segments leads to develop a bad will of your brand in the market. My advice is deal your client properly with enough soft politeness, listen very carefully, try to extract everything he is thinking; complete the work with a focused way, don’t ignore or overrule client’s suggestions but make it attractive for his set of audience; charge a reasonable cost compare to market after a proper planning and assessment so that he could keep this web designer in mind for future. Don’t promise anything which you will not be able to keep but if you make a promise to your client do all the needful, sacrifice everything to keep it intact.
9. Join & Compete
Join different web forums, web communities and create popular social media profiles. You can send your designs uploaded there and take part into several competitions which will bring a little money and worldwide fame and identity for your website designing brand value. This kind of activity also increases individual’s technical knowledge, profession related experience and self confidence.
10. Be a successful web designer
There exists a little difference between web designing and graphics designing. Be a web designer. Always keep a thought while you make your own custom designs for your client that the design has to be web friendly so that it could be hosted, placed, interlinked and integrated with the web platform easily. Minimize the volume level, set things optimized and easily understandable with a surprising newer look. Make it user-friendly and trend oriented. Have it tested repeatedly whether it is supportive enough to the client’s platform?
Treat every web design project as this design is going to introduce client’s business with success through the web world and also going to establish you as an affordable, creative, professional web designer into the market.