WordPress is a free and open source platform, invented as a powerful blogging tool but also got a huge popularity as an easiest content management system (CMS) based on PHP and MySQL. It is enriched with a plug-in structure and a template system. WordPress is being used by more than 22.0% developers of the top 10 million websites till August 2013 hence it became the most popular blogging & CMS platform in use on the web with more than 60 million websites.
1. Differentiate your content & SEO
Separation of presentation from content is one of the most useful techniques for web design. This is equally useful for SEO for many of the same reasons. WordPress allows SEO professionals to indicate and segregate the search engine critical components of a website without making any disposition or changes to the design or content on the site. This allows search engine marketers to be efficient with the constantly evolving search engine algorithms.
2. WordPress Admin Panel is Easy for Manage
Corresponding SEO changes for WordPress can be done entirely on the “backend” of your website. That means you will always have to be rest assured regarding latest technical changes of SEO tactics which will be automatically controlled and marked by this panel while you post your writings on content, article, blogs. It’s a bit like buying a new car with the same old motor driving lesions – the car you drive today may be safer and more fuel efficient than the car you drove when you first got your driver’s license, you don’t have to take a class in order to learn how to operate it.
3. Small Size and Easy Loading
WordPress is driven by database like all major content management systems. The sped of loading a page depends upon database queries. The style of database queries handling by a CMS can have a larger impact on your site speed than the other speed controlling factors like bandwidth, net congestion and the size/volume of your content.
Actually, WordPress queries take a good control over databases very efficiently. But there are still plenty of opportunities for SEOs and web developers to implement WordPress database optimization as the best practices to reduce site load times even further. This has become utterly important because, from very last year, Google factors became the original factors to control the site speed in web search ranking. In other words, WordPress helps quick loading of pages to rank better.
4. WordPress is free and Open Source
To a beginner, WordPress is simply open and free. For SEO professionals, it is vital in calculating your overall web development budget. Open source means limitless opportunities for expanding the functions of the platform. To do this, you can use WordPress, in two basic ways: WordPress themes and WordPress plug-ins. With the help of the Open source community, there are many SEO plug-ins readily available to use with a vast range of from creating XML sitemaps to optimizing meta tags. WordPress plug-ins allows sites to integrate important practices for SEO in a systematic way. Even if you require any feature that doesn’t yet exist, a little skill in WordPress will be good enough to create your own plug-in or theme to serve the specific needs.
5. Google Likes WordPress
In 2009, Matt Cutts use to work for the Search Quality group in Google, specializing in search engine optimization issues. Matt Cutts praised WordPress for its best of the class utilities and SEO helpful features and he preferred this as his most assorted blogging platform. Cutts called WordPress as a “fantastic choice” for SEO. In fact, he uses WordPress on his own blog, where you can find a video of his WordCamp presentation entitled “Straight from Google: What You Need to Know.”
According to Cutts, WordPress takes care of 80 to 90% of the mechanics of SEO, with a little help from some popular SEO plug-ins. For the remaining 10 to 20%, you can call Firm Media.
6) WordPress Plug-in Support
An SEO plug-in could be proved real-life useful when it operates with internal links, as may be your XML sitemap, or when you make some good adjustments to your posts. A few such important plug-ins in WordPress are “WordPress SEO by Yoast”, “Social SEO Pro”, “Broken link checker”, “SEO smart link WordPress plug-in”, “and SEO friendly Images “,” Simple URLs” which are really helpful to manage and edit your posts and internal links.
7) Optimize Your Website
WordPress helps to make it more comfortable to you to optimize your keywords more effectively. It’s even fantastic for updating and posting new contents and makes them enriched with appropriate, effective keywords. Also, WordPress has a pretty stable content management system for you that help you to transform your pages without a notice.
Right from the start, WordPress is equipped with smart gimmicks that reduce an SEO’s micro-management of your website and makes crawling easier for Google:
• Removes stop words and special characters from the URL slugs
• Inserts dashes in the URL to separate words
• Pings all major Search Engines to notify them that a new post was created
• Creates a hierarchy of categories and tags
WordPress websites, even those with loads of graphics, are text-based. This very comfortable structure makes it much easier for Google’s search bots to crawl through smoothly to make your pages be indexed faster and more frequent.
At the end, I must say, WordPress is much easier platform for your customers to find you on the web.